It All Started With Dena

The Snuggle Puggle Foundation was created in honor of Dena Rose — a wife, mom, daughter, sister, friend, and someone who loved her family more than anything.

At just 33 years old, Dena was diagnosed with triple-negative breast cancer. Through years of treatment, uncertainty, and unimaginable challenges, one thing remained constant: her determination to make life as normal, happy, and full of love as possible for her two young boys.

Dena knew firsthand that when a parent is facing a serious illness, the entire family feels it, especially the children whose lives can change overnight.

That experience became the heart behind The Snuggle Puggle Foundation.

Our mission is to provide meaningful emotional and practical support to families affected by cancer, with a special focus on helping children maintain a sense of stability, comfort, and joy during some of life's most difficult moments. Through The Snuggle Puggle Foundation, we hope to ease even a small part of the burden these families carry; providing support and creating moments of happiness.

There’s a special story behind The Snuggle Puggle — one that started long before the Foundation.